Gamification in iPhone Fitness Apps

Zombies, Run! Let’s face it, to hit it big in the App Store these days you need something special and fun. Especially, if your app is in a crowded category like fitness and health apps.

While researching unique characteristics that set successful apps apart from the average app, I stumbled upon the topic of gamification. According to Wikipedia, gamification is defined as follows:

Gamification is the use of game thinking and game mechanics in a non-game context to engage users and solve problems. Gamification is used in applications and processes to improve user engagement, return on investment, data quality, timeliness, and learning.

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