Let’s face it, to hit it big in the App Store these days you need something special and fun. Especially, if your app is in a crowded category like fitness and health apps.
While researching unique characteristics that set successful apps apart from the average app, I stumbled upon the topic of gamification. According to Wikipedia, gamification is defined as follows:
Gamification is the use of game thinking and game mechanics in a non-game context to engage users and solve problems. Gamification is used in applications and processes to improve user engagement, return on investment, data quality, timeliness, and learning.